Your brand and logo are the face of your organization. May the
force of the logo be with you. It should use the following fundamentals strategically.
- Shape - Symbol, mark, and overall footprint
- Color - 1 or 2 colors at most - stay away from gradients unless a second display version of your logo is created for special usage.
- Type - Readable, legible, contemporary and have
the ability to stand the test of time; properly type cast to match the
voice of the company
- Sequence - The combination of all the above.
Check out some of my logo creations on my
blog or
behance portfolio. Then call
to get free evaluation and put the
force behind your logo.
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