La Cucaracha

I like Mexican food and the song "La Cucaracha". I created the logo as a classroom example and demonstration for the Design 2 class I teach in the evenings at the College of DuPage. The project was to use Adobe Illustrator to created a type oriented logo with simple graphics and then create a menu using InDesign. The key objective was to use good design fundamentals along with a simple layout grid to create an easy to follow typographical hierarchy, such as those found in most menus. I created the stationery just for fun.

I created the nightclub version with the bugs for fun first, but some people were uncomfortable with the insects so I created a second version for fine Mexican cuisine with an upscale appeal.